Technology · Hyderabad
03Media & Entertainment · Hyderabad · 2024
Crunchyroll
Anime culture, drawn into the floor plate.
Year
2024
Area
22,000 sq ft
Duration
11 weeks
Sector
Media & Entertainment
The brief
Crunchyroll's flagship India office had to do two things at once: feel like a global media platform from the moment you stepped out of the lift, and run as the hub for a 220-person operations team. The brand is anime; the building is enterprise.
The challenge
Wayfinding became character-led — phone booths colour-coded to franchises, meeting rooms wallpapered with hand-drawn city scenes, a café styled like a set. Underneath all of that: enterprise acoustics, AV-equipped rooms, MEP coordination running concurrent with civil work to make the eleven-week programme.
At a glance
Crunchyroll specifications
- Workstations
- 220
- Phone booths
- 14
- Meeting rooms
- 12
- Café cover
- 60 seats
- Floor plate
- Single, connected
Outcomes
Outcomes — Crunchyroll
- 01220 workstations on one connected plate, no internal stairs
- 02Phone booths colour-coded to anime franchises — staff named them in week one
- 03Eleven weeks, original programme, zero change orders
03·bProject file / Crunchyroll
01 / 05
A reception that sets the tone.
Wood slats, plants, soft seating — culture at the door, not on a poster.
02 / 05
Phone booths, character-coded.
Yellow, blue, orange. Each anchored by an anime poster — not as decoration, as wayfinding.
03 / 05
Meeting rooms with a story.
Hand-painted city wallpaper. Acoustic-rated. Character even in serious conversations.
04 / 05
A café designed like a stage.
Ring lighting, tatami-inspired ceiling, red chairs. The most photographed corner of the office.
05 / 05
Even the lockers tell the story.
Custom decals at the staff entry. The first thing employees touch. The first thing they remember.
🎬 Brand-led Fit-out
Crunchyroll
- Area
- 22,000 sq ft
- City
- Hyderabad
- Year
- 2024
- Programme
- 11 weeks
Materials & specification
Crunchyroll — materials and specification
- ·Hand-painted city wallpaper (acoustic-rated substrate)
- ·Tatami-inspired ceiling battens in the café
- ·Custom anime-character locker decals
- ·Ring-light pendants over café counters
- ·Bespoke joinery for character-coded phone booths
Team & credits
Crunchyroll team and credits
- Design lead
- ARCSPACEX (Arun)
- Project lead
- ARCSPACEX (Abhijith)
- Brand collaboration
- Crunchyroll global brand team
- AV
- In-house + specialist integrator
- Wallpaper artist
- Commissioned mural artist, Hyderabad
Frequently asked
FAQ — Crunchyroll
How does brand show up in the space without becoming a theme park?+
Brand appears in wayfinding choices, not décor. Phone booths are colour-coded to franchises so staff name them quickly; murals are city scenes from anime, not character portraits.
How were 220 workstations resolved on a single plate?+
A perimeter ring of focus desks, a central collaboration spine, and twelve meeting rooms at the joints. No internal stairs, no split-level penalties.
What was the programme?+
Eleven weeks from design freeze to handover. MEP and civil ran concurrent; finishes followed in two-week zone-by-zone phases.
